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Partida Rated the World's #1 Tequila
The June 2010 issue of The Spirit Journal has
named Partida Reposado the #1 Tequila in the world!
F. Paul Pacult, the world's leading spirits reviewer, called Partida
Reposado "simply Mexico's finest agave-based distillate" and also
included it on his list of "The 5 'Trapped on an Island' Spirits"that Mr. Pacult could not survive without. Partida Elegante Extra A=F1ejo was
highlighted as the #3 tequila in the world, called "every inch the
perfect tequila aristocrat."
Partida Celebrates
Mexican Independence at the
Manhattan Cocktail Classic
(Partida lights up the bar at Yerba Buena during the Manhattan Cocktail
Classic.
Photo by of Elba Giron, WeShootCocktails.com.)
Tequila Partida
celebrated 200 years of Mexican independence with a grand fiesta at the Manhattan Cocktail Classic
on
Monday, May 17th. As part of the four-day spirits festival, Partida teamed
up with top New York restaurant Yerba Buena and the Gourmet Latino Festival to create
an educational and fun afternoon for all. Entitled "The History and
Evolution of Tequila, North America's First Distilled Spirit," the
afternoon was a journey of history and heritage. Special guest speakers
included Founder, Chairman and CEO of Tequila Partida
Gary Shansby, President Casa Partida de Mexico Vinicio Estrada,
Partida Brand Ambassador Jacques Bezuidenhout, Chef Julian Medina of Yerba Buena and
Founder of the Gourmet Latino Festival Karen Uribe. Attendees explored
culture, cuisine, cocktails and the rich background of tequila in Mexico
while dining on fabulous traditional dishes prepared by Chef Medina. A
prized bottle of Partida Elegante (which retails at $350) was raffled off
to one lucky guest, and each attendee received a care package of samples
and recipes to bring home.
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Monk's
Sadia by Raphael Reyes, Yerba Buena
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(Photo courtesy of Elba Giron, WeShootCocktails.com)
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2 oz Partida Blanco
4 Sage leaves
1 piece of Fresh ginger
1/2 oz Tequila Partida
100% Organic Agave Nectar
1/2 oz Hibiscus syrup
3/4 oz Fresh lime juice
3/4oz Yellow Chartreuse
1.5 oz Fresh Watermelon Juice
In a shaker, muddle a fresh piece of ginger and pour in the rest of the
ingredients. Add sage leaves. Shake for 15 seconds. Double strain into
a martini glass and garnish with a sage leaf.
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Jalisco
Snow by Marita
Leonard
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"This is a marriage of my
favorite indulgences...Tequila Partida, chocolate and white
truffles...pure decadence!"
2 oz Partida Blanco
2 oz Godiva White Chocolate Liqueur
1/2 oz Tequila Partida 100% Organic Agave Nectar
Light spray of White Truffle Oil (optional)
Shake all ingredients with ice and strain into a chilled martini glass.
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Beverage Media Acknowledges Partida's Top Honors at Ultimate Spirits
Challenge
The May issue
of Beverage Media
acknowledged Tequila Partida's top aggregate score in the tequila
category at the first Ultimate Spirits Challenge. Partida Reposado and
Partida Elegante were both awarded the
"Extraordinary/Ultimate
Recommendation."
Cheers Notes Partida
Cocktail at New
Tableside Bar Scene
The
May issue of Cheers
featured a new tableside cocktail service, where bartenders craft
libations on the dining floor of Fifth Floor Restaurant in San
Francisco. This trendy bar cart included the Nectar Margarita made with
Partida Reposado.
Partida Elegante Is
Labeled "Real Tequila" by NY Daily News
On May 2, The
New
York Daily News
featured a tequila story, encouraging consumers to sip on certain fine
tequilas. Partida Elegante was labeled a "real tequila
—which must be made from the blue agave plant —(which) can be aged
and sipped like brandy."
Partida Chosen as
a "Connoisseur's Tequila" By
San Francisco Chronicle
On May 9, the San
Francisco Chronicle
reported the results of a blind tequila taste test in
"Searching
for the Soul of Tequila." Partida Blanco tied for first place in
the over $30 category, noted as "refined and complex, a
connoisseur's Tequila."
Red Eye Includes Partida
Cocktail on List of New
Summer Cocktails
On May 14, RedEye
published an article listing 15 new
drinks to sip on this summer. Included on this list was La Perla, a
sherry cocktail made with Partida Reposado at the swanky Sable Kitchen & Bar in
Chicago.
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San Antonio Magazine Recommends
Partida Cocktails at Top Spots
The June 2010 Men's Issue of San
Antonio Magazine
recommended
cocktails to enjoy at the city's top spots to party. Aldaco's Stone Oak restaurant
prepared "The Zesty" cocktail with Partida Blanco, which is
also used at Insignia restaurant in their "Bloody Bull."
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Sunset Magazine Toasts Summer at
Outdoor Bars with Partida
The June issue of
Sunset
Magazine informed
readers of where to toast June's long summer days with cocktails at
their favorite outdoor bars. One suggested bar is the High Rooftop Lounge in Venice
Beach, CA where The Papaya Shooter cocktail is made with Partida
Blanco.
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Enjoy Unique
Partida Recipes for Cinco de Mayo from 7x7.com
On May 4th 7x7.com encouraged readers to
drink something "more unique" other than margaritas and
shots. One such recipe is the A=F1ejo Old Fashioned, made with Partida
A=F1ejo by famed NYC mixologist Julie Reiner.
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Jacques
Bezuidenhout Mixed Spring Partida Cocktails on LoveToKnow.com
LoveToKnow.com interviewed Jacques Bezuidenhout on May 19th and discussed spirits,
mixology and cocktail recipes along with spring cocktail advice.
Jacques' favorite cocktails include La Perla and the Black Opal, both
made with Partida Reposado.
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LasVegasWeekly.com
Advises Readers to Stay Cool with Partida Cocktails
On May
19th LasVegasWeekly.com shared hot
summer cocktail recipes to help stay cool. Readers can make the Red
Strap cocktail served at the Downtown Cocktail Room using
Partida Blanco.
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Jacques
Bezuidenhout 'Raises the Bar' with Partida on Liquor.com
On May 20th Liquor.com featured an article
on Jacques
Bezuidenhout, discussing how he raises the bar with tequila making
"fanciful concoctions...each cocktail better than the next."While Jacques enjoys working with all spirits, he especially loves
mixing cocktails such as the Dr. T and the Tequila Cup with Partida
Blanco.
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Partida Blanco Named "Beverage of the Week" on BevX.com
BevX.com named Partida Blanco
their "Beverage of the Week" on June 9th. The website calls
Partida Blanco "a great cocktail Tequila and a great solo
sipper," and awarded the marque with a supreme rating.
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"For my money, (Partida Reposado is) one of the top five spirits
in the world and simply Mexico's finest agave-based distillate. The key
element to Partida Reposado is its exquisite balance. Every aspect is
in harmony, and as a result, the drinking pleasure is sophisticated and
sublime."
- F. Paul Pacult's Spirit
Journal
on
Partida Reposado
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Vinicio
Estrada savors a glass of Partida Blanco at Yerba Buena in New
York during the Manhattan Cocktail Classic.
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Laura Rissman
Shea, co-owner of Applewood Restaurant
which
highlights locally sourced ingredients, fell in love with Partida. She
was so happy with Partida that she got herself a real Spirit Bird
tattoo!
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UPCOMING EVENTS:
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Become a Tequilier in Texas
On Saturday, July 31st, the Academia Mexicana del Tequila is offering a
chance to receive Tequilier Certification at Aldaco's Stone Oak in San
Antonio. Attendees will learn about tequila, distillation, types of
agave, government regulation, how agave is prepared, maturation,
tasting and more. This full-day event costs $400 to attend, and
registration must be received by July 17th. For more information, email
Sales@gabrielspirits.com or call
210-831-0042.
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Enjoy a
Partida Margarita with Fried Calamari
Havana Central, a popular New
York restaurant with Cuban fare, is offering a free fried calamari
appetizer with purchase of a Partida Margarita on Wednesday nights from
4-7 pm. The restaurant recommends that all customers
"experience
the best margaritas in New York," the Partida Margarita.
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Tequila
Partida Hosts Fiestas honoring Mexican Independence Day
Tequila Partida is hosting Mexican Independence Day Fiestas for lucky
winners on Wednesday, September 15th in honor of the 200th anniversary
of this important day. From April through August, two guests will be
picked in each of five markets (New York, San Francisco, Los Angeles,
Miami and Dallas) to attend the fiesta with a guest at a secret
location. Guests will be treated to cocktails and appetizers as they
celebrate the culture and heritage of Mexico with Partida. To enter to
win your spot, email fiesta@partidatequila.com.
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PAST EVENTS:
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Partida
Dazzles in Vegas at Uncork'd 2010
(Jonathan LaRochelle mixes up a Partida Margarita in Las
Vegas at the Uncork'd Event)
Partida was proud to participate in various
events at Vegas Uncork'd 2010 hosted by Bon App=E9tit Magazine.
On May 7th, Partida had a presence at the grand tasting at Caesar's Palace where a steady
crowd hovered around the table to taste Partida Margaritas with chefs,
mixologists and celebrities abounding. Partida was a smash and saw
people coming back again and again. On May 8th, Partida sponsored the VIP Lounge at The Palazzo for the Crushed
after-party event. Partida Margaritas were passed to VIPs as they
enjoyed a gorgeous evening on the rooftop pool deck.
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(An employee at The Bar in Coral Gables shows off her
Spirit Bird Tattoos)
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Giralda Under the Stars Features
Partida and the Spirit Bird
On Friday, May 7th, The Bar in Coral Gables
featured Partida Agave cocktails during the final Giralda Under the
Stars evening. The restaurant row was filled with happy customers,
amazing cuisine and live entertainment. Spirit Bird tattoos were in
full force that evening as well!
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Partida Zesty Margarita a Hit at
"Food and Wine" Festival
Tequila Partida and RNDC participated
in the "Food and Wine" Festival on Saturday, May 15th at the
new JW Marriott in San Antonio,
Texas. More than 1,000 guests attended the event, with the most popular
cocktail of the day being the Partida Zesty Margarita!
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Exploring Tequila Partida at La Biblioteca
On Tuesday, May 25th, Partida was the
Tequila to taste at La Biblioteca at ZENGO in New York. For $15,
guests were able to taste the full line of Partida, learn about the
brand and have the opportunity to purchase a specially-priced bottle of
their favorite marque. "We were thrilled to introduce Partida at
La Biblioteca," said Courtney Greenleaf, Tequila Librarian.
"There were a lot of happy guests and people buying bottles.
Everyone had a fantastic time, the turnout was incredible and it was
very informative."
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Partida Makes a Splash at the Gourmet Latino Festival
Tequila Partida was front and center
at the Gourmet Latino Festival in New
York, which took place from June 4th-6th at the Astor Center. The
weekend was a celebration of cuisine, spirits, cocktails and culture
from Latin America. Partida was featured in its own tasting table
inside the Cava de Agave,
Jacques Bezuidenhout mixed up delicious drinks for guests
behind the bar, and Steve Olson led a seminar with restaurateur Sue
Torres that featured Partida.
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(Antonia Fattizzi, New York Regional Manager, poses
with Partida in the Cava de Agave at the
Gourmet Latino Festival)
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Tequila Partida Taking over Texas
(Partida at
the Marriott Plaza during Fiesta San Antonio. From l-r: Charlie Garza,
Texas Regional Manager, Blanca Aldaco
and several Fiesta Royalty)
Kicking off the summer, Tequila Partida has been
taking over Texas. Starting in San Antonio, The Hyatt Wild Oak Ranch in San
Antonio features Partida as its "Tequila of the Summer," while
the Sheraton Four Points is
featuring Partida Skinny Margaritas on cocktail lounge and pool menus,
along with bottle service. La Paloma Notre is including
all three Partida marques and Salud features Partida in their signature
Cucumber Margarita. New Partida placements include Lucky's Kitchen, Los Cucos and Garcia's.
Austin has embraced Partida as well! At 219 West, Chef Joel created a
Partida A=F1ejo Lime Tart which is paired with a Partida cocktail. J Black's has a signature
Partida cocktail, and Rusty Spurs hosts monthly
barbecues with Partida Margaritas.
In addition, the Stoneleigh Hotel in Dallas
brought Partida into their establishment at the end of April and it has
outsold other brands since its arrival. Partida is set out in the front
of the bar, where 50% of sales come from people asking questions about
tequila and the other half ask for Partida by name. Tequila Partida,
taking over one Texas bar after another!
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Casa de Sierra Nevada hosts Tequila Seminar
(Jos=E9
Valdez hosted a Tequila Seminar at the Casa
de Sierra)
San Miguel de Allende witnessed the birth of the Independence Movement
200 years ago in 1810. In the heart of this historic site, exquisite
boutique hotel Casa de Sierra Nevada hosted a Tequila Seminar led by Jos=E9 Valdez,
Tequila Partida Plant Manager. The crowd consisted of travel agents
from Texas and entertainment staff from the hotel. Everyone was
impressed by the three marques of Partida and by Jos=E9's passion for
tequila.
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La
Casa del
Agua Embraces Partida
La Casa del Agua, founded in
2001, offers a great variety of international cuisine specializing in
seafood. Lately, this highly recommended restaurant in Playa del Carmen
has embraced the culture of tequila and is currently being educated by
Partida's professionals to improve their knowledge of the spirit and
cocktail creation with Partida. We congratulate La Casa del Agua for
promoting the tequila culture with us.
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(A beautiful entrance is inviting to patrons at La Casa del Agua)
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Partida helps launch the Melbourne Agave Society
After many months of planning, the
Melbourne Agave Society (MAS) has officially launched. At the group's initial
meeting, members were greeted with a serving of nachos to help them get
into the mood to learn all about Partida. Alex McDowell from Think
Spirits went through each step of the process in a 50 minute
presentation. An open forum format ensured that those present learned
more than just reading from a sheet. Alex showed his love for Jalisco
by including maps and photos that helped explain each process. The room
came alive when it came time to taste Partida. Attendees discussed many
ways to highlight tequila, and cocktails with pears, peaches,
grapefruits and even winter warmers like blazers were talked about
while using Partida as the base. After the presentation, each member
enjoyed a Partida Margarita. Other cocktails created included a Partida
Reposado Old Fashioned with Fee Brothers Aztec Chocolate Bitters and a
Tiki-inspired concoction using Partida Anejo. Melbourne is enjoying
what we have known for a long time; that Partida is the world's
top-rated tequila! The MAS holds meetings on the 3rd Monday of each month, a mix
of bartenders, industry figures and general public all keen to learn
more about tequila. For more information, visit on Facebook.
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A newsletter is only successful if people see and
read it! We encourage you to forward this newsletter to friends, colleagues
and potential Partida aficionados. If you have any questions or would
like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
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